At tempCFO, we conducted our first successful webinar recently on ‘Venture Capital Term Sheets – What you need to know’ with panelists from WilmerHale.
From startups to late stage companies, everyone can benefit from hosting a webinar. The question is why should you host one?
- A webinar can help you build email lists and generate leads – when people see the brains behind the company, they tend to trust the company more.
- With a webinar you can establish authority – Showcasing your expertise, abilities and skills in the right way to the relevant audience establishes you as a thought leader.
- It is a great way to build relationships – Webinars maybe not be one on one, but by interacting with your attendees you’re already creating a personal relationship with them. This helps a lot when you’re guiding them through the sales process.
And if all these weren’t reasons enough, webinars are effective marketing strategy with no cost at all. Although( webinars aren’t that hard to host there are a few elements you need to keep in mind. Take a look at our infographic below: